A Job Ad is a creative way of attracting the right candidates and pushing them to click “apply”. A job ad can include information about company culture, goals, and mission, as well as some benefits or perks of the job.
A job ad is NOT a job description. There is a distinct difference between the two; a Job Ad is meant to attract candidates to apply while a Job Description's purpose is to outline the details of the position. For step-by-step instructions on how to write a killer job ad that is sure to attract the best candidates (and lots of them), check out our article, How to Write a Killer Job Ad.
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