3 Social Media Sites to Use in Your Talent Strategy
by Taryn Barnes
The workforce is going social and it’s time to get on board. With Millennials poised to make up 50 percent of the global workforce, it’s important for employers to engage them where they spend most of their time: social media. In addition to gaining access to millions of people, organizations are promoting their brand and finding individuals who match their company culture. Here are three platforms that will increase your search pool significantly.
Social media and mobile applications are a great resource as they put your company in front of millions of potential candidates at the click of a button.
Boasting a healthy 1.44 billion monthly active users, Facebook is a major resource for companies looking to get the word out on their latest job posting. The sheer amount of users alone helps companies navigate for successful candidates in a job seeker’s market. Facebook leverages their users’ interests to put the relevant promotional content in front of the right people.
Twitter clocks in at 236 million monthly active users and is a great hotspot for identifying top talent, particularly in the STEM sector. A great platform for advertising your business, companies can use hashtags to make their content searchable which helps them find the people they need.
With 46.64 million monthly active users in the U.S., for those looking for design-driven and innovative minds, Pinterest is a great way to find those individuals. This platform offers unique experience in which users can post their resumes, portfolios, things of interests among others. Pinterest is a great way to get a well-rounded picture of applicants, making it easier for recruiters to find candidates that match their organizations.
There are many avenues organizations can take when it comes to advertising positions. Social media and mobile applications are a great resource as they put your company in front of millions of potential candidates at the click of a button. You can even use social media recruiting software to streamline the process, making your strategy simple and effective. Whether you start with one platform or use them all, boosting your presence in social media will increase your odds in your talent strategy efforts.
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