Text Your Applicants – How to Do It & Why It Works
by Lynna Peterson
We live in a world run by smart phones and text messages.
We can rent a movie, order dinner, and confirm an airplane ticket right from our pockets. Smartphones, along with texting, have become a common necessity in today’s day and age. It is not out of the ordinary for you to receive text notifications from various service providers ranging from doctor appointment reminders, to alerting you that your car service is done. With these technological advances in all other aspects of the world, it only makes sense to utilize them in the hiring industry as well. More specifically texting your applicants.
You’re probably thinking “What’s so great about texting anyway?”
At first glance, the idea of texting your applicants sounds scary. No professional loves the idea of calling applicants from their personal cell phone, let alone sending something as “casual” as a text message. While text messages may feel informal and possibly unprofessional, studies show it’s one of the most efficient means of communication today.
Most text messages are read within three minutes of receiving, while it can take hours – if not days – for a person to check and read their email messages. Sending a text message will start the conversation with your applicant faster, which will in turn lead to a shorter time-to-fill for your open positions. Speeding up your hiring process not only benefits your company, but helps your applicant feel more connected and informed throughout the hiring process. “But we’ve always sent emails!” It is this dated way of thinking that keeps the HR industry a step behind in the game. In today’s hiring game, you have to think like your applicants and applicants prefer text.
ApplicantPro makes texting applicants easier than ever.
With this new approach, ApplicantPro has integrated a texting platform that works just like email right within our system. Your process in the system is exactly like sending an email, but the applicant receives the messages as a text. This protects your privacy, while still connecting and engaging with your applicants faster than ever.
Now that we know WHY texting works, you’re probably wondering what are some best practices to implementing texting into your process? By following a few simple rules, you’ll be able to uphold your company brand, maintain your professionalism, and take part in prompt, effective communication!
Rule 1: Clearly introduce yourself right off the bat.
Rule 2: Keep your message short and sweet.
Rule 3: Don’t be afraid to stay in touch!
Rule 4: Don’t assume all of your applicants prefer text messaging over email interaction.
Bonus: What to avoid when texting applicants:
By following these helpful best practices, you will be able to seamlessly incorporate text messaging into your hiring process and speed up time-to-hire immensely! For more information on how to use text communication with your applicants, reach out to a member of ApplicantPro’s team today!
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