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ApplicantPro Style Guide

Fighting for our glorious image since 1999.

Welcome to the ApplicantPro Style Guide. We hope that this site will give you the tools that you need in order to represent our company as consistently and professionally as possible. If you have any questions, please ask Marketing. We are always happy to help.


ApplicantPro Logo

ApplicantPro Logo 2

ApplicantPro Logo White



These color swatches are pretty important to our brand. Match to the specific color codes where possible. Here are just a few things to keep in mind when using color:

Blue – We have two official ApplicantPro blues. The darker one is being used as part of our logo. The blues can be used interchangeably most of the time. We like using the white version of the logo and white font over the top of both.

Orange and green – These are accent colors. They should be used for small areas only. When color is used, your main colors should be the blues.

Tan – This is a soft background color that can be used along with plain white.

Oceanfrisk Blue

RGB: 80, 127, 179
CMYK: 55, 29, 0, 30
HSB: 212, 55, 70

Gently Broiled Blue

RGB: 127, 170, 217
CMYK: 41, 22, 0, 15
HSB: 211, 41, 85

Pungent Meadowgreen

#99c221 / Pantone 382 U
RGB: 153, 194, 33
CMYK: 33, 0, 85, 0
HSB: 75, 83, 76

Willowood Charcoal

#4c4e56 / Pantone Black 6 U
RGB: 76, 78, 86
CMYK: 86, 69, 43, 55
HSB: 228, 12, 34

Responsibility Red-orange

#ff6c2f / Pantone Orange 021 U
RGB: 255, 108, 47
CMYK: 0, 58, 82, 0
HSB: 18, 82, 100

Mammoth Tusk

RGB: 248, 245, 237
CMYK: 0, 1, 4, 3
HSB: 44, 4, 97


Open Sans is the official ApplicantPro font. You can download it here.

I don’t know what to put here. 48pt, 300 weight.

“It’s a pretty good font, I guess.” – Ryan Harmon

This is what it looks like when you use it for words. You can also use it for numbers.

“Uncopyrightable” contains every vowel, as does “sequoia”. Vowels are good for breaking up consonants.