Frank Beverage Group
  • Middleton, WI, USA
  • Full Time

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

  • Great work and social environment
  • Paid Time-Off
  • Health Insurance
  • Dental Insurance
  • 401k Savings Plan
  • Company Paid Life, Short Term and Long Term Disability Insurance
  • Flexible Spending Benefits
  • And more!

Frank Beverage Group in Middleton, WI now hiring for a Sales Representative. The Sales Representative establishes and maintains professional sales relationships, sells, and merchandises company products/programs with all accounts within an assigned territory. This role is responsible for working with their manager through a pre-plan process in order to achieve individual and company sales objectives.


  • Makes regularly scheduled sales calls to designated accounts. Makes calls and participates in community and customer events and trainings outside of regular business hours
  • Secures and expands distribution in assigned account base
  • Inputs and transmits orders, completes surveys, POS orders and route goal management using eoStar
  • Keeps up to date on customer credit status and is responsible for money collections on outstanding invoices
  • Monitors and assists customers with inventory management (product availability, new product placement, stock rotation, seasonal changes, promotions, sales trends)
  • Introduces and sells new brands and packages
  • Conducts and tracks supplier surveys
  • Places and delivers hot shot orders to customer premises
  • Maintains intermediate knowledge of product portfolio and promotions
  • Participates actively in sales meetings and on-site trainings
  • Interacts respectfully and maintains communication with team members intracompany departments (merchandisers and delivery drivers) and suppliers
  • Develops and maintains positive relationships with on- and/or off-premise accounts; proactively establishes contact and respectfully interacts with customers
  • Meets and exceeds assigned monthly sales priorities and distribution objectives by exhibiting discipline and resourcefulness
  • Manages and executes day-to-day activities and priorities based on pre-plans based off of route sales objectives
  • Tracks weekly progress to plans/goals
  • Meets with manager regularly to review previous accomplishments and weekly plan/goals
  • Submits required pre-plans and reports within specified timeframes
  • Pre-sells special items when directed
  • Relates and educates customers on products, brands, styles and industry trends
  • Communicates and maintains pricing and programming information
  • Monitors competitive pricing and activities, identifies information that would put company at a competitive disadvantage and escalates to manager
  • Plans and conducts supplier work-withs in defined customer accounts
  • Executes transactional programming

Off Premise:

  • Merchandises and stocks product at each account.
  • Suggests, utilizes and places point of sale materials and builds displays that meets company and supplier guidelines. Maintains understanding and guidelines of supplier marketing standards and use of branding, logos and sponsorships
  • Maintains an inventory of current POS and coupons in vehicle and applies rebates and coupons to packages and displays
  • Takes Inventory and reorganizes back stocks, refills cold boxes, shelves, displays and dusts product, as needed
  • Follows quality assurance standards, monitors product codes and maintains ongoing product rotation on all date sensitive products (beer)
  • Provides retail customers with directions to beer, wine or spirit products with assistance from store personnel
  • Works with category management to assist in resets; takes active role in designing reset, develops an intermediate level of knowledge in category management
  • Acts as a mentor and assists in the training of new merchandisers

On Premise:

  • Conducts customer staff trainings, as needed
  • Suggests, utilizes, creates, places new and existing point of sale materials including menu cards and permanent signage. Maintains understanding and guidelines of supplier marketing standards and use of branding, logos and sponsorships
  • Follows quality assurance standards, monitors product codes and maintains ongoing product rotation on all date sensitive products (beer)

Knowledge, Skills and Abilities:

  • Ability to communicate effectively verbally and in writing
  • Goal oriented, focused, and assertive
  • Ability to persuade and influence others
  • Basic math skills, able to calculate pricing and promotion to generate cost of goods
  • Informal presentation skills
  • Intermediate computer skills are required including MS Office
  • Attention to detail
  • Demonstrated ability to persevere and be adaptable
  • Strong time and project management skills
  • Adaptability and ability to assist a variety of internal customer groups and varying personality types on a daily basis; ability to work with challenging customers internally & externally
  • Good organizational skills and the ability to prioritize a varied workload
  • Ability to follow oral and written instructions
  • Proven customer service skills and the ability to develop and grow strong customer relationships
  • Wants to work hard while having fun
  • Captivating storytelling skills
  • Knowledge of required steps of a sales call - PROFIT
  • Maintains intermediate knowledge of product portfolio and promotions
  • Knowledge of supplier quality assurance standards
  • Basic eoStar knowledge, conduct inventory, navigate pricing, deal structures, and submit orders
  • Knowledge of supplier marketing guidelines and appropriate use of brands in displays and partnerships
  • Familiarity with key state and federal regulations governing alcohol distribution services such as legal drinking age, licensing, use of free goods and outdated product replacement.


  • High School diploma or equivalent (G.E.D.) required, Bachelor's degree in a related field preferred
  • One year's previous sales experience is required; industry (distribution, hospitality, supplier or beverage industry) experience is preferred.
  • May need to work evenings, weekends, and holidays as necessary
  • A valid driver's license, reliable transportation and proof of insurance is required
  • Ability to acquire and maintain necessary liquor salespersons permit
  • Required to be at least 18 years of age
  • Live with-in or in close proximity of assigned territory preferred
  • Knowledgeable about assigned market; 1+ years' experience working in assigned market preferred

Physical Demands:

  • Must be able to lift, carry, push and pull up to 40 pounds on a regular basis; beer sales - up to 160 pounds on an occasional basis
  • Must be able to crouch, reach and grasp
  • Must be able to sit in a car for extended periods
  • Able to safely operate industry tools including pallet jack, power tools, box cutter and customer-specific equipment

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.

Frank Beverage Group
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