City of Edinburg
  • 10-Nov-2022 to 02-Dec-2022 (CST)
  • Communications & Media -Dept #1100
  • Edinburg, TX, USA
  • Commensurate with experience
  • Salary
  • Full Time

The City offers excellent benefits including paid holidays, vacation/sick leave, health, dental, life, and disability insurance, retirement system and optional deferred compensation programs.

Job Title:

Director of Communications and Media


Communications and Media

Reports to:

City Manager

FLSA Classification:


Safety Sensitive Type:

Safety Sensitive

Effective Date:


Job Summary:

Directs the activities and operations of the Communication and Media Department. Serves as the chief communication liaison. Provides complex administrative support by facilitating public and media relations, marketing, public information, community relations, emergency management, and employee relations. Serves as City's Public Information Officer, Producer and reporter for City Cable Network, and other duties as assigned. May supervise work of others and may serve as a lead worker providing direction to others.

Essential Job Functions:

Note: This information is intended to be descriptive of the key responsibilities of the position. The list of essential functions below does not identify all duties performed by any single incumbent in this position.

a. Directs, oversees, and conducts the development and processes of department budget related functions.

b. Manages and oversees Edinburg Cable Network Channel.

c. Writes, produces, reports information, and conducts on-air interviews.

d. Assigns video shoots, prepares weekly programming schedule, and verifies and manages information/video aired.

e. Maintains video and production equipment.

f. Develops and implements public relations, advertising, promotional and social media strategies.

g. Collaborates with other City Departments and external stakeholders.

h. Prepares and/or edits and distributes new releases to promote City initiatives and programs.

i. Manages information disseminated to media and the public.

j. Provides video to media outlets and schedules media interviews with elected officials and department directors.

k. Organizes press conferences and serves as the City's spokesperson as needed.

l. Prepares and/or edits speaking points for Mayor, Council Members and/or Executive Leadership Staff.

m. Curates, writes and/or coordinates with all division staff on posts for City social media platforms.

n. Maintains department webpage.

o. Acts as lead contact person for media interested in doing a story or background information on the City.

p. Writes and edits stories for yearly accomplishments report and City blog.

q. Researches and stays up to date on City related issues.

r. Collaborates with the organizations and other partners to market Edinburg's targeted industries and events.

s. Responds to citizen inquiries.

t. Edits articles, designs advertisements for media, and prepares scripts.

u. Prepares shot list for photographs for media.

v. Attends committee meetings and public gatherings to obtain necessary information and give information concerning the City.

w. Designs and/or coordinates design of internal and external marketing materials for the City.

x. Captures photographs during special events.

y. Performs related work and reports as assigned

Conditions of Employment:

a. Applicant will be subject to a complete background investigation. Incomplete, inaccurate and/or failure to report information will cause the applicant rejection from consideration.

b. Applicant must take and pass a pre-employment drug screening at the City's expense.

c. Must have a current valid class "C" driver's license from the Texas Department of Public Safety with a satisfactory driving record.

d. Must possess Emergency Management and Incident Command Training in Public Information Response.

e. Bilingual English/Spanish Preferred.

Required Education:

Requires a Bachelor's Degree in Mass Communication television/film production, Public Relations, Journalism, Marketing, or media-related field.

Education Preference:

Master's Degree in related field

Educational Substitute:

Not Applicable

Required Work Experience:

Requires at least five (5) years in communications, media, and public relations.

Experience Preference:

Seven (7) years in communications, media, and public relations.

Supervisory Experience Requirement:

Requires at least five (5) years of supervisory experience

Required Knowledge, Skills, & Abilities

a. Requires managing and monitoring work performance of a division including evaluating program/work objectives and effectiveness, establishing broad organizational goals and realigning work and staffing assignments for the department.

b. Communications and discussions may result in decisions regarding policy development and implementation. Interaction with others outside the organization requires exercising participative management skills that support team efforts and quality processes.

c. Normally performs the duty assignments within broad parameters defined by general organizational requirements and accepted practices.

d. Requires advanced skills and knowledge in approaches and systems, which affect the design and implementation of major programs and/or processes organization-wide. Independent judgment and decision-making abilities are necessary to apply technical skills effectively.

e. Leadership skills.

f. Customer service and public relations skills.

Equipment Materials:

General office and safety equipment/materials to include but not limited to the following:

· Computer

· Copier/Fax Machine

· Printer/Scanner

· Software

· Video Camera

· Photo Camera

· Television and Studio Lights

· Audio/Visual Equipment

Work Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Occasional exposure to unpleasant environmental conditions and/or hazards. Occasional outside work.

Mental Demands:

While performing the duties of this class, the incumbent is regularly required to use written and oral communication skills; read and interpret data, information and documents; use math and mathematical reasoning; perform detailed work, multiple deadlines and concurrent tasks; work with constant interruptions; and interact with staff and the public.

Full Job Description
City of Edinburg
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