- Malvern, PA, USA
- Full Time
Competitive Wages -Work/Life Balance -Full benefit package including 11 paid holidays, 15 days of paid time off, a company 401(k) match, and insurance -Clean, safe, and climate controlled work environment -Stable work in an essential business -Small interpersonal culture -Great benefits, including medical, dental, and vision insurance
As Senior Manager, Marketing, you will be responsible for defining marketing strategies across all outbound channels including both brand campaigns (targeting, messaging, impact) and growth strategies (digital, channel partner, sales conversion) aligned to our corporate identity. You will accomplish this by collaborating with internal and external stakeholders, promoting the most promising ideas, and building consensus while actively leading execution of an integrated marketing plan. This critical role requires that you possess a balance of curiosity and creativity with an eye for detail, including a desire to measure results and deliver excellence in all work products.
It is an exciting time to join DENTALEZ in a high impact role. This position reports to the Senior Director of Marketing with a strong focus on the US market; the position will have up to 3 direct reports.
You are self-driven, naturally curious and like to get things done
You are energized about the prospect of bringing new products to market with unique and targeted messaging, collateral, and sales tools
You ascribe to simple and succinct messaging where every word matters; and shy away from the verbose and complicated
You can easily classify and understand stakeholder personas and create effective marketing strategies that resonate
You are able and willing to contribute and review, in detail, all final work products with a high standard of excellence
You use your authority wisely; you are motivated to help others reach their full potential
You are an effective communicator at multiple levels within an organization
You are willing to roll up your sleeves to do what it takes to get the job done
Essential Duties and Responsibilities:
Experience in creating, managing, and executing an integrated market plan
Ability to quickly assess marketing effectiveness (KPIs) and building consensus exploring new tactics to accelerate progress
Take ownership of all downstream work products; from concept development through execution, which may include copywriting/proofing, managing external agencies and internal approvals
Experience in leading new product and directing refresh campaigns with upstream marketing team members
Experience working in an indirect sales channel with vendor and dealer partners
Lead planning and oversee execution of trade and industry events in consultation with field sales
Ability to motivate and develop a small team
Education and/or Experience:
Degree in Marketing or related field; MBA is a plus
5+ years relevant experience in the medical device or healthcare industry
Downstream marketing or marketing communications experience a plus
Strong organization and project management skills
Ability and willingness to travel as required
DentalEZ provides equal employment opportunity to all individuals regardless of their race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, genetic information or any other characteristic protected by state, federal, or local law. DentalEZ is a drug free workplace; candidates subject to post-offer, pre-employment drug screening.
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