PRC Group
  • Red Bank, NJ, USA
  • Full Time

Medical, dental, vision, life and long-term disability insurance, 401k Retirement Plan with matching contribution, paid time off and paid holidays.

The PRC Group of Companies, established in 1960, is a team-driven, multi-faceted real estate owner, developer, and service provider dedicated to producing quality products and services. The individual is responsible for promoting PRC's product visibility and reputation using social media platforms. PRC is currently seeking an individual who is well-versed working with social media platforms. The individual reports directly to the Senior Vice President (SVP).

Essential Duties

  • Analyze website traffic and internet activity related to the company, products and services.
  • Identify appropriate social media platforms and web-based tools to promote product/services.
  • Oversee the implementation of online marketing plans.
  • Organize and oversee marketing campaigns via social media (i.e., Facebook, Twitter, LinkedIn, Instagram, TikTok, and Snapchat).
  • Track customer engagement; compile and analyze data to measure campaign effectiveness.
  • Report campaign results to management; address questions and concerns.
  • Complete projects on time and within budget.
  • Maintain current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
  • Promote products, services, and content via social media, consistent with PRC's brand and social media strategy.
  • Collaborate with PRC team members to ensure PRC brand/messaging remains consistent.
  • Utilize marketing tools and resources to monitor PRC's rating(s) and reputation.
  • Author and respond to social media postings.
  • Design and manage company websites.
  • Partner with Property Management to oversee and address ratings for PRC.
  • Develop and implement a process to poll tenants. Analyze feedback from tenants and develop/implement a feedback loop.
  • Perform other related duties as assigned.

Knowledge Skills and Ability

  • Proficiency in Microsoft Office Suite
  • Knowledge of Yardi.
  • Proficiency in Adobe Suite (Photoshop, Illustrator).
  • Self-starter with strong communication, organization, and prioritization skills.
  • Strong attention to detail, problem-solving skills, and the ability to multi-task in a fast-paced, deadline-oriented environment.

Education/Work Experience

  • Associate Degree preferred.

The onsite position offers a commensurate salary and comprehensive benefits package including health, dental, vision, life, and long-term disability insurance, 401k plan, and Paid Time Off. PRC is an equal opportunity employer.

PRC Group
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