METCO, Incorporated
  • Boston, MA, USA
  • 65000-70000 per year
  • Salary
  • Full Time

Benefits Eligible


General Description:

Founded in 1966, METCO is the largest school desegregation program in the country. It is the commonwealth's only program designed to address the long-standing racial and economic segregation in our public schools. METCO is a critical asset in our collective effort to close the achievement gap in Mass. Following the passage of the Racial Imbalance Act in 1966, the METCO program provides the opportunity for segregated children from Boston and children from isolated suburban schools to learn together in an integrated public school setting. Throughout its history, METCO has provided students with a strong academic foundation, as well as an environment rich in cultural, educational, ethnic and racial diversity. Over the last half century, METCO has reached tens of thousands of students supporting 3,300 students annually in 33 participating suburban school districts and 190 public schools. Funded by the state of Massachusetts and administered by the Department of Elementary and Secondary education, METCO is the state's only program designed to addresses long-standing racial segregation in our public schools and communities. METCO creates environments where students, parents, and teachers of different backgrounds can appreciate diversity, find common ground through shared experiences, and strive toward the mutual goal of preparing young people to become global citizens.


The Communications and Design Manager will create content and visual materials that keep METCO's constituents connected to each other and the organization. Through enhanced messaging, appealing design, relevant content, and authentic promotion of the people, programs, and ideas that METCO represents, the Manager will play a vital role in expanding METCO's visibility, image, and credibility both inside and outside the organization.

This person will build and execute a strategy to achieve ambitious goals in the following areas:

GRAPHIC DESIGN

  • Utilizing our established brand, spearhead all graphic design needs for the organization, including but not limited to: the creation of flyers, brochures, promotional materials, newsletters, presentations, and collateral materials for special events
  • Maintain timeline benchmarks and deadlines to deliver these materials to the appropriate department on schedule

MESSAGING

  • Develop compelling, authentic messages for METCO stakeholders via newsletters
  • Ensure that key messages are consistent across communication channels (online, print newsletters, newsletters, presentations, etc.)

WEBSITE AND ONLINE PRESENCE

  • Manage and revise website as needed, building a system for ongoing improvements.
  • Ensure website content for all departmental and program information is accurately represented and kept up to date
  • Design and execute social media strategy to build community and brand (e.g., promote relevant articles, current events, district news, studies on school integration, METCO documentaries, stories of student and school success)
  • Ensure that web content is formatted to reach a range of audiences (prospective families, current families, district residents, alumni, prospective donors, and educators interested in the METCO model)

PROMOTION

  • ​Manage various communications external contracts, such as public relations consultants, videographers, photographers, and vendors
  • Explore advertising opportunities in local newspapers, billboards, bus ads, ​and radio and ​television announcements
  • Design and order all promotional materials for staff, families, and agency events
  • Work with videographers to adequately capture relevant content via events and testimonials and create final video pieces that market our programs and showcase our impact

Required:

  • Minimum of 3 years experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit sector
  • Bachelor's degree in design, journalism, marketing, public relations preferred
  • Demonstrated skills, knowledge and experience in the design and execution of marketing and communications
  • Exemplary written communication skills
  • Must have experience with Google Suite; experience with Salesforce appreciated
  • Strong creative, strategic, analytical, organizational skills.
  • Advanced expertise in graphic design and website development
  • Commitment to working with various departments to achieve their marketing goals
  • Solid written communications skills
  • Ability to manage multiple projects simultaneously and meet deadlines

Full-time position with a salary of $65k-$70k including benefits. Hybrid/remote optional, with regular required office attendance

To apply please submit your resume as well as a cover letter summarizing why you are interested in working with METCO, and what experience you have that is relevant to the position.

METCO, Incorporated
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