Lucira Health
  • Vista, CA, USA
  • Full Time

About Lucira Health

Lucira Health is a medical technology company focused on the development and commercialization of transformative infectious disease test kits. We have developed a testing platform that produces centralized-laboratory-accurate molecular testing in a single-use and consumer-friendly test kit that is powered by two AA batteries and fits in the palm of a hand. Our LUCIRA Check It (OTC) and LUCIRA COVID-19 All-In-One Test Kit (Rx) are designed to provide a clinically relevant COVID-19 result within 30 minutes from sample collection.

Location

Vista, CA or Remote

Summary

The Sr. Marketing Manager - Digital/Telehealth will be the primary marketer responsible for developing and delivering innovative strategies and plans to drive demand and loyalty for our game-changing diagnostic products in the burgeoning world of telehealth and streaming healthcare. This position will help develop our offerings and partnerships within the telehealth space, marketing our products to telehealth providers, but will also then market the output of these partnerships to a consumer audience. The Sr. Marketing Manager - Digital/TeleHealth will also drive targeted and broad based campaigns that establish our offerings within this space, defining our approach in the United States and help expand it globally. This is a fantastic opportunity to apply strategic, creative, and analytical marketing skills to a breakthrough technology that can truly make a difference in this world.

Responsibilities

The Sr. Marketing Manager - Digital/Telehealth will:

  • Lead and deliver the strategic marketing plan for Lucira Health's portfolio within the telehealth market, resulting in breakthrough marketing campaigns and programs that drive category awareness, enhance brand preference, ignite telehealth Health Care provider (HCP) engagement, and grow revenue/profit within the space
  • Oversee the development and execution of these programs, effectively managing the process to develop world-class creative and activations while simultaneously hitting key deadlines and launch dates
  • Spearhead the on-going monitoring, measurement, and analysis of these programs, seeking to continually optimize our efforts and add fuel to those initiatives that are working exceptionally well
  • Foster and facilitate cross functional collaboration across all telehealth marketing initiatives, insuring alignment and support with key functions (Sales, Regulatory, Clinical, R&D, and Operations among them)
  • Drive alignment and collaboration across the Lucira Marketing organization (including New Products, Digital Marketing, Content Creative, eCommerce, and International) on telehealth HCP and consumer marketing initiatives to deliver industry-leading creative and execution
  • Establish a world-class partnership with our dedicated Healthcare Sales team to develop and deliver impactful positioning, messaging, and materials to help drive and amplify Field Sales personal tactics
  • Initiate and lead telehealth related HCP/consumer research to reveal compelling insights that will make a meaningful, positive impact on our planning and go-to-market strategy
  • Support the messaging strategy and integrated communications for existing lines of business as well as for the launch of new products
  • Help to set and effectively manage the marketing budget for telehealth focused initiatives, ensuring a consistent month to month understanding of commitments and flexibility as we optimize the plan
  • Develop compelling, insightful creative briefs to fuel the creativity of both our internal Content Creative team as well as our agency partners
  • Maintain regular contact and engagement with the Field Sales team to collect feedback and incorporate learnings when appropriate to help improve the delivery of telehealth performance metrics
  • Establish strong link to our International Marketing team to share and provide counsel as they scale successful telehealth strategies and messaging across the globe

Competencies

  • Highly motivated, creative, and results-oriented marketing leader with a passion for building new brands and lines of business within the healthcare space
  • Exceptional oral and written communication abilities
  • Adaptable self-starter
  • Consummate team player who thrives in a fast paced, collaborative environment
  • Strong strategic, analytical, and creative marketing acumen
  • Exceptional leadership skills, exhibiting the ability to both influence others and, most importantly, foster positive collaboration across an organization

Qualifications

  • Bachelor's degree, MBA preferred
  • 6-10 years of increasingly responsible marketing management experience within telehealth, specifically
  • Other relevant experience includes marketing leadership within medtech, life sciences, or pharma
  • Strong brand management experience with a demonstrated record of marketing leadership including integrated marketing communications planning and delivery, new product launches, and marketing plan development
  • Experience effectively partnering with Regulatory, Legal, and Clinical departments preferred
  • Experience initiating innovative programs, developing the rationale and business case for the initiative, and crafting the story that secures senior leadership support for it
  • Proven track record of bringing new products to market from conceptualization to launch into a competitive market Extensive experience driving successful partnerships with Sales leadership and a Field Sales organization in support of key initiatives
  • Experience leading meaningful research projects and translating that work into insights that fuel the business
  • Experience leading the content and creative development process and managing external agencies in the same

Lucira Health is an equal opportunity employer and is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status or any other consideration made unlawful by federal, state, or local law.

Lucira Health
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