Kinsley Steel, Inc.
  • Richmond, VA, USA
  • Full Time

SUMMARY

The Business Development Representative is responsible for developing and maintaining client relations and project leads through cold calls, emails, marketing campaigns, presentation and outreach events to expand sales.

DAILY RESPONSIBILITIES

  • Develop a personal business development plan based on the Kinsley core values and culture
  • Implement the Kinsley business development goals and strategies and assist in the development of 1-year, 3-year and 5-year Business Development Plans; take full ownership of execution, track progress and report result to the Director of Business Development and Project Executive
  • Review qualified potential leads with Director of Business Development and Project Executive to determine if potential leads should be pursued
  • Maintain a database of all pertinent customer contacts, potential leads, opportunities, and High Priority Target (HPT) clients, maintain BD activity matrix, and track phone conversations and sales calls using the Kinsley CRM software
  • Maintain periodic contact with clients throughout the project in collaboration with the Project Executive as well as follow-up with client maintenance after completion of project to ensure client satisfaction and for nurturing future opportunities
  • Develop and maintain relationships with architects, engineers, real estate brokers and other "champions" to promote Kinsley and develop future opportunities
  • Coordinate business networking events for BD opportunities
  • Actively participate in professional organizations and/or non-profit boards to expand network contact and community development
  • Market Kinsley Construction Steel Division throughout the region of operation with emphasis on projects matching the Business Plans targeted markets
  • Develop full understanding of Kinsley's capabilities as well as the qualifications of our personnel to ensure that market opportunities can be identified
  • Communicate and collaborate with other members of the Business Development team and the Marketing team to ensure a cohesive and professional marketing program
  • Educate Kinsley employees of their business development responsibilities and reinforce their role in client communications
  • Develop, in conjunction with the marketing department, marketing presentations and documents differentiating the Kinsley competitive advantages for targeted and general marketing purposes
  • Assist the Kinsley project team of Project Executives, Pre-construction Specialists, Estimators, Project Managers, and operations personnel in developing technical proposals and marketing material for presentations on specific projects
  • Assist Kinsley Estimating Staff with Budgeting and Estimates
  • Assist with details related to presentations including, but not limited to, meeting space needs, IT requirements, determining number and names of client representatives scheduled to attend, applicable handouts and/or "leave behind" materials
  • Attend BD strategy meetings
  • Develop and maintain data on Kinsley's competitor information and strengths/weaknesses
Kinsley Steel, Inc.
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