Frank Beverage Group
  • Onalaska, WI, USA
  • Full Time

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

  • Great work and social environment
  • Paid Time-Off
  • Health Insurance
  • Dental Insurance
  • 401k Savings Plan
  • Company Paid Life, Short Term and Long Term Disability Insurance
  • Flexible Spending Benefits
  • And more!

Frank Beverage Group is now hiring for a Strategic Route Sales (SRS) Representative. The Strategic Route Sales (SRS) Representative establishes and maintains professional sales relationships, sells and merchandises company products/programs with specific accounts in strategic territories and may sell all company products including spirits, wine and beer. This role is responsible for working with their manager to pre-plan in order to achieve individual and company sales objectives and merchandises in accounts in order to build sales in growth markets.


  • Makes regularly scheduled sales calls to designated accounts
  • Secures and expands distribution in assigned account base
  • Inputs and transmits orders, completes surveys, POS orders and route goal management using eoStar
  • Keeps up to date on customer credit status and is responsible for money collections on outstanding invoices.
  • Monitors and assists customers with inventory management (product availability, new product placement, stock rotation, seasonal changes, promotions, sales trends)
  • Introduces and sells new brands and packages
  • Conducts and tracks supplier surveys
  • Places and delivers hot shot orders to customer premises
  • Maintains basic knowledge of product portfolio and promotions - including wine, spirits & beer
  • Participates actively in sales meetings and on-site trainings
  • Interacts respectfully and maintains communication with team members intracompany departments (merchandisers and delivery drivers)
  • Develops and maintains positive relationships with on- and/or off-premise accounts; proactively establishing contact and respectfully interacting with customers
  • Meets and exceeds assigned monthly sales objectives and distribution objectives by exhibiting discipline and resourcefulness.
  • Manages and executes day-to-day activities and priorities based on pre-plans based off of route sales objectives
  • Tracks weekly progress to plans/goals
  • Meets with manager regularly to review previous accomplishments and weekly plan/goals
  • Submits required pre-plans and reports within specified timeframes
  • Assists Brand Mangers with forecasting by utilizing pre-order system when directed (i.e. kegs, specialty beers, seasonals)
  • Relates and educates customers on beer products, brands, styles and industry trends
  • Communicates and maintains pricing and programming information

Off Premise:

  • Merchandises and stocks product at each account
  • Maintains an inventory of current POS and coupons in vehicle and applies rebates and coupons to packages and displays
  • Inventory and reorganize back stocks, refill cold boxes, shelves, displays and dust product, as needed
  • Follows quality assurance standards, monitors product codes and maintains ongoing product rotation on all date sensitive products (beer)
  • Provides retail customers with directions to beer, wine or spirit products with assistance from store personnel
  • Utilizes and places point of sale materials and builds displays that meets company and supplier guidelines

On Premise:

  • Conduct staff trainings, as needed
  • Suggests, utilizes, creates, places new and existing point of sale materials including menu cards and permanent signage
  • Follows quality assurance standards, monitors product codes and maintains ongoing product rotation on all date sensitive products (beer)

Knowledge, Skills and Abilities:

  • Ability to follow direction on multiple projects simultaneously
  • Ability to read and write in English
  • Ability to work independently
  • Ability to communicate effectively verbally and in writing
  • Goal oriented, focused, and assertive
  • Ability to persuade and influence others
  • Basic math skills, able to calculate pricing and promotion to generate cost of goods
  • Informal presentation skills
  • Intermediate computer skills are required including MS Office
  • Attention to detail
  • Demonstrated ability to persevere and be adaptable
  • Knowledge of required steps of a sales call - PROFIT
  • Maintains basic knowledge of product portfolio and promotions - including wine, spirits and/or beer
  • Knowledge of supplier quality assurance standards


  • High School diploma or equivalent (G.E.D.) required
  • Experience in related field (distribution, hospitality, retail, supplier or beverage industry) preferred
  • May need to work evenings, weekends and holidays as necessary
  • A valid driver's license, reliable transportation and proof of insurance is required
  • Ability to acquire and maintain necessary liquor salesperson's permit
  • Required to be at least 18 years of age
  • Live with-in or in close proximity of assigned territory is preferred

Physical Demands:

  • Must be able to lift, carry, push and pull up to 40 pounds on a regular basis; beer sales - up to 160 pounds on an occasional basis
  • Must be able to crouch, reach and grasp
  • Must be able to sit in a car for extended periods
  • Able to safely operate industry tools including pallet jack, power tools, box cutter and customer-specific equipment

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.

Frank Beverage Group
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