Frank Beverage Group
  • Middleton, WI, USA
  • Full Time

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

  • Great work and social environment
  • Paid Time-Off
  • Health Insurance
  • Dental Insurance
  • 401k Savings Plan
  • Company Paid Life, Short Term and Long Term Disability Insurance
  • Flexible Spending Benefits
  • And more!

We are now hiring a Director, Sales - On - Premise. The Director, Sales - On- Premise is responsible for the leadership and supervision of a sales division and the accomplishment of forecasted sales goals and objectives. Works directly with sales managers, representatives and retailers to grow sales, and expand product placement in on-premise channels in assigned territories.


  1. Works with area sales managers on a regular basis to evaluate sales presentations and overall job performance; continually monitors Area Sales Managers in the area of sales, stock rotation, product facing, code date, pricing, POS placement, display activity, cold and shelf position, customer service and other assigned responsibilities.
  2. Provides input to the development of sales goals (distribution/revenue) and assigns, leads, directs sales managers and tracks execution. Makes adjustments to sales plans as needed to achieve sales goals.
  3. Plans and conducts sales meetings with functional area of responsibility to review sales execution and marketing programs, company policies and procedures, and may include product presentations; Conducts breakout meetings with ASMs.
  4. Establishes, builds and maintains relationships with key internal and external stakeholders including customers, suppliers, local community organizations, within assigned area of responsibility.
  5. Secures and expands distribution in assigned trade channel by setting benchmarks and calling on accounts both independently and with Area Sales Managers and/or sales representatives; Makes field sales calls on key top customer accounts to ensure close-working relationships with managers and buyers.
  6. Coaches, trains, develops and motivates sales leaders and teams to achieve monthly priorities, quarterly revenue goals, and distribution and feature/promotion goals.
  7. Reviews monthly on- or off-premise priorities and objectives to identify opportunities, underperforming accounts or potential loss of sales within an account.
  8. Collaborates with brand managers to create local brand programs; executes brand sales and promotional plans.
  9. Participates in key supplier planning meetings; works with supplier representatives and directs attainment of achieving supplier goals.
  10. Interacts with our key suppliers regarding sales incentives, distribution goals and sales standards.
  11. Provides consistent and regular communication with external and internal stakeholders including sales leaders, sales teams, suppliers, and other internal departments.
  12. Monitors and works within assigned sales and internal budgets.
  13. Collaborates with VP, Sales & Marketing and brand team to establish and monitor annual forecasts and budgets.
  14. Understands competitive landscape and products, competitive sets, go-to market strengths, pricing, and overall knowledge of competitive environment and industry trends.
  15. Maintains expert level knowledge of product portfolio and promotions.
  16. Executes product pricing direction working with Areas Sales Managers and sales teams. Monitors competitive pricing in the trade and escalates to stakeholders.
  17. Reviews and communicates monthly promotions including incentives and merchandising with sales teams.
  18. Manages and allocates point-of-sales materials to be utilized in merchandising programs.
  19. Maintains in-depth knowledge of sales compensation plans and communicates plans with Area Sales Managers and sales teams.
  20. Develops and participates in special events and promotions targeted toward various market segments.
  21. Follows up on all customer complaints in close coordination with the VP Sales to ensure problems are solved and to prevent reoccurrence.
  22. Provides on-the-job training in selling skills, product rotation, merchandising, customer service, personal appearance, and other common affiliated skills.
  23. Implements incentive programs in coordination with the VP Sales and brand management
  24. Works on special projects assigned by management.
  25. Maintains professional and industry knowledge by attending educational workshops; reviews industry and professional publications; establishes personal networks and participates in industry events.
  26. Identifies opportunities for sales process improvement and facilitates an organization of continuous process improvement.
  27. Sells, budgets, negotiates, and oversees the execution of special events & draft sales

Knowledge, Skills and Abilities:

  1. Attention to detail
  2. Good planning and organizational skills
  3. Excellent verbal and written communication skills
  4. Polished presentation skills
  5. Advanced computer knowledge & skills
  6. Proficient in the use and reporting of eoStar, route accounting software program, and other industry applications
  7. Ability to direct and manage multiple priorities
  8. Knowledge of business and management principles involved in strategic planning, resource allocation, and leadership techniques
  9. Able to handle complexity and change on-the-go
  10. Results driven, energetic and proactive
  11. Ability to coach, train, motivate, influence.
  12. Demonstrated ability to develop and lead teams of people
  13. Analytical skills and strategic vision
  14. Ability to handle adversity and pressure
  15. Knowledge of sales methodologies, techniques and tactics
  16. Professional composure
  17. Strong collaborations skills, demonstrated ability to balance the competing needs of various stakeholders
  18. Ability to make decisions timely with appropriate amount of information available
  19. Negotiation Skills


  1. Bachelor's degree in marketing or related field or equivalent experience is required
  2. On-Premise sales experience is required
  3. Experience in the Consumer Product Goods (CPG) industry is required
  4. Two years of sales management experience preferred
  5. Five years of relevant sales experience preferred
  6. Industry professional certifications preferred
  7. A valid driver's license, proof of insurance and reliable transportation
  8. Ability to acquire and maintain necessary liquor sales persons permit
  9. Ability to travel and stay overnight for business meetings and related activities
  10. May need to work evenings, weekends and holidays as necessary

Physical Demands:

  1. Must be able to lift, carry, push and pull up to 40 pounds on a regular basis
  2. Ability to crouch reach and grasp
  3. Ability to sit in car for extended periods

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.

Frank Beverage Group
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