Frank Beverage Group
  • Middleton, WI, USA
  • Full Time

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

  • Great work and social environment
  • Paid Time-Off
  • Health Insurance
  • Dental Insurance
  • 401k Savings Plan
  • Company Paid Life, Short Term and Long Term Disability Insurance
  • Flexible Spending Benefits
  • And more!

Frank Beverage Group is now hiring for a Vice President, Sales & Marketing. The Vice President of Sales & Marketing is responsible for the sales strategy and planning, profitably growing sales of the business unit and oversight and direction of sales and marketing organization.


  1. Reviews, monitors and evaluates the performance of the sales team and takes appropriate actions as needed when unsatisfactory trends occur; Manages sales departments including mid-level managers, sales representatives and merchandisers. Manages sales execution through managers and teams.
  2. Plans, develops and monitors the attainment of sales goals (distribution/revenue/profit)
  3. Plans and conducts sales meetings to review sales and marketing programs, product presentations and company policies and procedures
  4. Establishes, builds, and maintains relationships with key internal and external stakeholders including customers, suppliers, local community organizations, key legislators, and business improvement districts
  5. Coaches, trains, develops and motivates sales leaders and teams to achieve monthly priorities, quarterly revenue goals, distribution, and feature/promotion goals.
  6. Review monthly on- and off-premise priorities and objectives to identify opportunities, underperforming accounts or potential loss of sales within an account
  7. Oversees and directs all supplier relationships, brand marketing and sales objectives; collaborates with brand managers to create local brand programs
  8. Works with supplier representatives to establish and oversee the attainment of annual supplier goals
  9. Acts as an escalation point for suppliers. Meets and works with key suppliers to assist in meeting their sales and distribution expectations
  10. Provides consistent and regular communications to external and internal stakeholders including sales leaders, sales teams, suppliers, and other internal departments
  11. Establishes, negotiates and monitors supplier and internal budgets
  12. Collaborates with Business unit executives to develop and monitor annual forecasts and budgets
  13. Understands competitive landscape and products, competitive sets, go-to market strengths, pricing, and overall knowledge of the competitive environment and industry trends
  14. Addresses and resolves escalated customer complaints
  15. Designs sales compensation plans to achieve sales objectives and motivates sales teams to reach desired outcomes
  16. Authorizes purchase of point-of-sale materials to be utilized in merchandising programs
  17. Reviews, approves and monitors monthly product promotions including incentives and merchandising
  18. Oversees and monitors product pricing strategies to meet margin and profit requirements for new and existing brands
  19. Maintains expert-level knowledge of product portfolio and promotions

Knowledge, Skills and Abilities:

  1. Knowledge of business and management principles involved in strategic, planning, resource allocation, and leadership techniques
  2. Analytical skills and strategic vision
  3. Knowledge of sales methodologies, techniques and tactics
  4. Polished presentation skills
  5. Able to handle complexity and change on the go
  6. Ability to direct and manage multiple priorities
  7. Excellent oral and written communication skills
  8. Ability to prioritize tasks and work independently and as a part of a team
  9. Attention to detail and well organized
  10. Advanced Computer Knowledge & Skills
  11. Proficient in the use and reporting of eoStar, route accounting software program and other industry applications
  12. Results driven, energetic and proactive
  13. Excellent coaching and teaching skills
  14. Able to motivate and influence others
  15. Ability to handle adversity and pressure with ease
  16. Professional demeanor


  1. Bachelor's degree Marketing or Business Management or related field or relevant experience
  2. 10+ years of relevant sales experience preferred
  3. Exposure to on- and off-premise, chain and category management, and special event sales
  4. Five years of Sales Management experience preferred
  5. Industry professional certifications preferred
  6. A valid driver's license, proof of insurance and reliable transportation
  7. Ability to acquire and maintain necessary liquor salespersons permit

Physical Demands:

1. Must be able to lift, carry, push and pull up to 40 pounds on an occasional basis

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.

Frank Beverage Group
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