MARKETING COORDINATOR

Drive Nation Sports Complex

LOCATION: DALLAS/FT. WORTH, TX

DEPARTMENT: BUSINESS DEVELOPMENT

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)

The Drive Nation Sports Complex is a facility that is on the property of the Dallas/Ft. Worth International Airport. The world-class indoor facility features 40,000 square feet of basketball/volleyball courts, 10,000 square feet of synthetic turf, and an elite sports performance training area. The site is designed to elevate the training and competition standards of youth athletes in the Dallas/Ft. Worth metropolitan region. The Drive Nation Sports Complex also accommodates community and recreation events and includes amenities to host a myriad of functions such as birthday parties, corporate meetings, group exercise classes, conference center and convertible multi-purpose rooms.

POSITION SUMMARY

Under the supervision of the General Manager, the Marketing Coordinator develops and implements the Company's advertising, marketing, and communications programs regarding its highly technical services, in order to build brand awareness, increase sales and ensure clear communications regarding a variety of matters. Additionally, the Marketing Coordinator supports all internal communication initiatives and events.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

Media and Advertising

Assist in the development of all strategic and tactical marketing initiatives and plans.
Create and implement marketing/media plans that include print, online, tradeshows and social networking opportunities.
Concept and write branded advertising campaigns, white papers and other technical content.
Conduct market research to identify effective promotional methods and negotiate media contracts.
Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space.
Traffic all advertisements to appropriate publications and online venues.
Develop and maintain internal communication systems (intranet, newsletters, emails, corporate announcements).
Manage corporate email signatures and mini signature campaigns.
Create, maintain and strengthen Company's overall brand in all forms of media (online, print, academic).
Organize and streamline service offerings into customer friendly concepts.
Manage printers and other promotional vendors.
Maintain facility digital signage and ensure delivery of sponsorship deliverables.

Web

Manage the content of our corporate website and subsidiary sites to ensure that they are current, dynamic, and relevant.
Write, execute, and deploy email marketing campaigns and web content.
Modify web widgets in Company's CMS tool.
Consider new ways to further develop our corporate site in order to make it a selling tool.
Review web analytics and ad words campaigns on an ongoing basis and generate monthly reports regarding site traffic.
Create and periodically refresh sub-sites with relevant information.

Events

Coordinate and organize all tradeshow and or public appearance arrangements (registration, shipping, promotion, travel).
Assist in the development and execution of events.
Serve on Manager on Duty rotation.
Provide support during customer visit and external audits by preparing conference rooms and facilitating meals.

Public Relations

Solicit editors of targeted publications for editorial opportunities and negotiate programs.
Create and execute publicity campaigns and press releases.
Write and concept advertorials in addition to getting them published.
Manage all social media sites by keeping them active and dynamic.

Business Development

Create new client kits for corporate events and tournament sales.Collaborate with sport directors to customize and develop compelling and meaningful Presentations.

Identify and facilitate sale of sponsorship opportunities.

Additional Duties

Perform other related duties, as assigned.

Note: The above description is illustrative of tasks and responsibilities. It is not meant to be all inclusive of every task or responsibility.

Equipment

Uses standard office equipment such as personal computer, scanner, copy machine, fax machine, binder, laminator, telephone/headset.

Work Schedules

Twelve months per year, work schedule as needed to successfully meet individual and department goals and objectives, and meet employee and client needs, including a reasonable amount of overtime as necessary. This will include evening and/or weekend hours.

Knowledge, Skills and Abilities

Superior creative and technical writing skills.
Keen eye for detail and ability to produce high quality content.
Demonstrated experience in internet architecture, direct mail, print and electronic advertising.
Strong creativity and marketing skills. Ability to generate multiple and varied ideas.
Must be able to manage many moving parts and details at once.
Experience representing corporations at trade events.
Organizational and time management skills. Complete work within established time frames.
Ability to prioritize and coordinate multiple projects and competing work demands. Ability to see the "big picture" while managing several small projects.

Ability to work independently and be self-motivated.
Ability to carry out instructions furnished in written or oral form.
Excellent verbal communication skills.
Ability to report work orally or in writing to supervisor as required.
Positive interpersonal skills, including the ability to establish and maintain cooperative, courteous working relationships with others.
Ability to understand, apply and use personal computers and software applications including advanced skills in Power Point, Excel, Office 365/Skype, and Word; and basic skills or knowledge of Photoshop, Illustrator and InDesign.

Ability to problem-solve job-related issues.
Ability to maintain confidentiality of information regarding company financial and other information.

Physical and Mental Demands, Work Hazards

Works in standard office building environments.
Must be able to lift up to 50 lbs on occasion.
Must be able to pack and assemble tradeshow booth.
Must be willing to travel a few times per year (< 5% travel)

Qualification Profile

Any combination of education and experience providing the required skill and knowledge for successful performance would be qualifying. Typical qualifications would be equivalent to:

Bachelor's Degree in Business, Communications, Marketing, or other related field, and two to four years related experience.
Demonstrated background in content management, creative writing, advertising concepting, direct mail, print, media negotiations, and electronic advertising.
Experience using a CMS for web editing and basic web programming a plus.
Advanced skills in Microsoft PowerPoint, Excel, and Word; Office 365/Skype; and basic skills or knowledge of Photoshop, Illustrator and InDesign.

Search Jobs

Sign Up For Job Alerts!