ApplicantPro Author - Ryan Kohler
Ryan Kohler

Instagram Recruiting – Friend or Foe?

I ran across this interesting article the other day and thought it’d make a great topic for discussion on our blog. Instagram is the latest platform to rock the Social Media world and with 150 million plus active users, it’s no wonder that it’s getting all kinds of attention.

I know what most of you are thinking – how can an App that centers around pictures possibly be useful in the recruiting space? Not to mention the stigma surrounding Social Media for HR since it has the potential to create biases. Here are a few things to think about relative to Instagram Recruiting:

Create a Cohesive Social Media Approach

If you’re already using Facebook and Twitter to recruit or to enhance your employer brand, then adding Instagram to your company profile is a no-brainer since social media sites are all inter-woven. It’s really easy to post something to one and then upload it to the others as well. The key is to garner as much exposure as possible. Someone who may be a great fit for your position, may have Instagram and not Facebook or vice versa.

Exclusive Download: Get More Applicants From Job Boards

Don't post and pray. Get this exclusive FREE cheat sheet and take active steps to dramatically increase the results you get from your job board posts.

Social Media Makes Employee Referrals Easy

Chances are, at least one of your top employees will either have Instagram or be willing to spread the word about your company through their social network. It’s really a win/win – the more people that promote your company’s Instagram, the more people that will follow it helping to spread the word about both your company brand and your employer brand. Some companies’ best hires come from employee referrals.

Engage Current Customers/Employees

Instagram is a great way to keep employees and customers in the loop in for what’s going on in the company. It will help them feel more involved and it also helps engage future employees because they have the opportunity to learn more about your company through these social media outlets. This gives you an advantage over other employers because if job seekers see current employees participating in and invested in your organization’s online presence, it will likely make them want to work for you that much more.

Here at ApplicantPro, my focus is really about creating the most optimized hirers from my clients and one of the best ways to accomplish this is by keeping an open mind and thinking outside of the proverbial recruiting box now and again. Especially when those trends have the potential to reach 150 million plus people than you wouldn’t have otherwise been exposed to.

increase applicant flow

Increase qualified applicant flow across the board

Download this exclusive guide to improve your qualified applicant flow.

First Name*
Last Name*
Email*
Share this article


Increase qualified applicants

Track Down More Koalafied Applicants!

5 Proven Ways to Increase Your Qualified Applicants

Click Here



Related Articles

ApplicantPro is on Inc. 5000 Fastest Growing Companies list
ApplicantPro Named to Inc. Magazine's 2018 List of Fastest Growing Companies

For the 6th consecutive year, ApplicantPro has been named one of Inc. Magazine’s 5000 Fastest Growing Companies! Be part of our growing list of happy clients!

Continue

Improve your employee culture and hire top employees with employee referrals
Let Your Employees do the Leg Work for You with Employee Referrals

Hire great employees now & improve company culture with an Employee Referral Program. Save money when your employees become your best applicant recruiters!

Continue

ApplicantPro attending SHRM national 2018
ApplicantPro will be at SHRM National!

We are so excited to be presenting at the upcoming SHRM 2018 Annual Conference for the f...

Continue




Want a tour?

Schedule a Demo

Let's get started!

30-Day Free Trial