How to Reduce the Friction your Applicants Feel When Applying
Did you know that 60% of job-seekers quit in the middle of filling out an online job application because of the length, complexity, and friction they feel while applying?
When applicants feel friction by having to jump through too many hoops they most often decide that it isn't worth it. They do not have the time nor the patience to deal with the headache... They would rather look for something else.
In this week's video, I will go over how we increased applicant flow while reducing the friction applicants were feeling as they applied for a position at a Arizona Credit Union.
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ApplicantPro can make a difference in your results by making your company's hiring process more efficient and effective in these 4 ways:
- Deeper job board applications - It's not about just posting the job to a job board, it is about allowing the job seeker to stay on the job board while they apply.
- Better candidate experience - Most small business candidates do not see the job first on job boards. They see it on your website or they see it posted in your building and then they go to your website. Better candidate experience means clicking apply and then their application process is smooth, easy, and it works on any mobile device.
- Better experience for returning job seekers - If someone applied to your job months ago, then today saw another opening... they can return to their initial application without missing a beat. Requiring fewer hoops to jump through.
- Two-stage application - It allows candidates to create a short application upfront with just enough information to see if you're interested in bringing them in for an interview. Then, collect a longer application with more needed information. This process saves time for the applicant and you.
A recent study has shown that in a short interval of time 500,000 people were seeking jobs on various platforms but only 30,000 applications were actually completed during that period... That is a mere 6%.
Although many employers think that the hoops they have applicants jump through are weeding out lazy candidates, I don't believe that's true. Good candidates know they have plenty of opportunities in the job market and their time is valuable.
Stop driving candidates away with the same frustrating, time-consuming, and outdated hiring processes your competitors use. Reduce the headaches and watch your applicant percentage grow.
Remember to schedule a demo to learn more. If you have already scheduled a demo, reach out and ask us about our two-stage application process. You can also download my Guide To Writing a Killer Job Ad for some tips that will help you draw in talented candidates.
Want to learn how to write better job ads?
Download our "Guide to Writing a Killer Job Ad" now! This guide will walk you step-by-step through the process of writing job ads that get dramatic results.
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Our lives seem to be completely different today than they were a few short weeks ago. With the current COVID-19 outbreak, I want to lend a helping hand to the HR world in any way I can by providing my 5 tips for hacking your way through this challenging time.
We're back with another proven growth hacking approach to help your sourcing process. Check out my Attraction Funnel! Consistency with this funnel will help you attract and engage more qualified candidates.